Key Sparkling Water

Objective: Key Sparkling Water wanted to create a bold and humorous advertisement that resonated with hard-working men. The campaign aimed to position Key Sparkling Water as a refreshing, no-nonsense choice with a rugged edge, aligning with the client’s branding strategy. The tagline “Phone, Wallet, KEY” was crafted to emphasize the product’s essential role in daily life. This included 3 talent at 3 unique locations.

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