Creating a FUN Commercial | Key Sparkling Water
Hey there, ready to get an exclusive peek behind the curtain of our latest commercial project?
In May, we teamed up with the brand-new kid on the “Sparkling Water Scene” : Key Sparkling Water to launch their new lineup of flavors that are setting the scene on fire. So, fasten your seatbelts as we take you on a rollercoaster ride through making commercials, where scriptwriting and storyboarding pave the way to fun visuals and captivating narratives.
Scripting the Voice Over
Get this: an unmissable commercial starts with an unforgettable script. For Key Sparkling Water, we cranked up the masculine vibes while keeping the spotlight on their killer taste. Our team joined forces with the Key Sparkling crew to cook up a voice-over script that spoke directly to the drink's audience and the perfect times to indulge – all while serving up a punchy and magnetic message.
Creating a Storyboard and Shot-List
Hold onto your hats because the visual spectacle is about to kick in! With the script in hand, we rolled up our sleeves and transformed words into cinematic gems that ooze with coolness. Imagine slick dolly shots that place each character smack dab in the middle of their own saga. But here's the kicker: our storyboard was like our treasure map, leading us through the electrifying journey we were about to embark upon.
Production: Shooting at 3 Locations
Now, let's roll those cameras and get this show on the road! Armed with our rock-solid storyboard and a shot-list that's ready to party, we dived headfirst into capturing visuals that screamed Key Sparkling Water's brand identity.
The Golf Course: Get ready for the ultimate buddy adventure on the green! Imagine a squad of pals, club in one hand and Key Sparkling Water in the other, conquering the golf course while staying refreshingly sober. The vibrant greens and laughter-filled camaraderie? They're the heart of the action. Because who says you can't have an awesome time with your buddies and stay effortlessly cool?
The Shop: Introducing John – the man who welds, hammers, and yes, lifts like a beast! We spotlighted that blue-collar pride that's at the core of Key Sparkling Water's spirit.
Sacandaga Lake: Nature enthusiasts, get ready for this one. We whisked ourselves to the breathtaking Sacandaga Lake, capturing the sheer joy of sipping Key Sparkling Water while fishing, camping, and soaking up the wild outdoors.
Gear that Took Us to Hollywood Heights
Alright, time to talk gear – the stuff that brings Hollywood magic to life! We reached for none other than the RED Komodo Camera, with its jaw-dropping 6K resolution. Why? Because we believe in delivering visuals that shine on ANY platform – from big screens to tiny phone screens. You know who else is a fan of RED cameras? The heavyweights on Netflix, Hulu, and Hollywood blockbusters! The RED Komodo delivered crisp, vibrant shots that practically popped out of the screen.
Dolly Shot: Making Heroes Out of Ordinary Moments
Now, let's talk about that intense dolly shot. Picture this: each character striding forward with that heroic aura – like they were straight out of an action movie. That dolly shot wasn't just a camera move; it was a statement. It turned regular moments into something epic, aligning perfectly with Key Sparkling Water's bold and confident brand. Every sip became a heroic act, and every character, a legend in the making.
The Editing Process and Color Grading
Back at our creative hub, the real wizardry began. Our team focused on each person’s heroic journey AFTER taking a sip of Key. And let's talk color grading – we pumped up the vibrancy to match the bold taste of the product. The result? Visuals that practically leap off the screen and grab you by the (blue) collar.
Creating Versions for Social Media and Beyond
In a world that's all about the scroll, versatility is our secret weapon. We handcrafted bite-sized versions tailored to Instagram, Facebook, and Twitter. Each one stayed true to the heart of the message while speaking the language of the platform and its crowd.
No kidding, working on the Key Sparkling Water project was a thrill ride. Sparks flew, ideas collided, and our tech chops were put to the ultimate test. From nailing that unbeatable voice-over to capturing the essence of rugged cool in every frame, we choreographed each step to hit home with Key Sparkling Water.
At Black Mountain Visuals, we're in the business of turning dreams into visual reality that'll stop you in your tracks. Our collaboration with Key Sparkling Water is a living proof of the power of video production in capturing a brand's soul and bringing it to life on the screen – big and small.
Stay tuned, because we've got more awesome projects coming your way. Don't blink – you won't want to miss it!